FRANCHISE AN ART GALLERY
How to own Art That Makes You Laugh® a Leedy Humor Gallery in your city...
Mission
Jeff Leedy Studios, owner of Art That Makes You Laugh® the Leedy Humor Gallery, is interested in Licensing/Franchising our gallery concept to qualified individuals in desirable locations.
Scenario
We license the "rights" to replicate our Sausalito gallery to you in your city. You then replicate our gallery with appropriate signage, decor, furnishings and, of course, artwork by Jeff Leedy. At least 70% of art offered will be art by Leedy to maintain licensing agreement.
"Licensee" would completely own the gallery for that designated city. A reasonable radias from that city would define the area of exclusivity.
Jeff Leedy Studios will supply consultation and sales training for store personnel. We offer extensive on site assistance to get your gallery ready for your Grand Opening including computerized models for inventory and bookkeeping.
Our licensing agreement includes a nominal licensing fee, and annual purchase minimums of Leedy art.
Facts
The success of our business is tied directly to foot traffic, preferably tourists.
50% of our sales are for gifts — people buy humorous art as a gift. You can't do that with watercolors. So it's part art gallery, part gift store. It sells on both levels.
Our gallery is an "experience" — generally a very happy one. Anything that we can think of to consistently offer that experience makes the buying of a Leedy item great fun and very memorable — which creates the best form of advertising — word of mouth.
"Our gallery is to your funny bone
as a bakery is to your nose."
A Unique Concept
Art That Makes You Laugh® is a unique gallery concept that has delighted the 2,000,000 tourists that visit Sausalito and Mendocino, California each year. Our waterfront location combined with a beautifully designed interior plus art that "cracks people up" make for a winning combination.
The predominance of the artwork for sale is created by nationally known humorist, Jeff Leedy, a long-time Sausalito/Mendocino artist. The original works are original oil pastels on paper or canvas ranging from $595 to $4,500, and going up as high as $22,000.
Fine art reproductions and limited editions range from $65 to $899 unframed. Open edition prints (great for gifts) range from $25 to $49. Framing is another consistent source of revenue.
The gallery also features the 3-dimensional works of several artists, also specializing in humor.
We do extremely well with high foot traffic selling to all economic levels. With close to 80 images in print, we do have something for everyone. Even in a recession!
Jeff Leedy Studios is a sole proprietorship based in Horseshoe Bay, Tx. The owners are Jeff & Elaine Leedy.
If you are interested, please contact Jeff Leedy directly: franchising@leedyart.com
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